SPF
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Importance of storytelling and influencer marketing in social media marketing
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Creative
Graffiti wall artwork
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Project Info -
Category:
Artwork
Location:
United Kindom
Software:
Adobe Illustrator
Dated:
14-Aug-2022
Client:
Andreo Bowla
The challenge
They wanted us to outperform their in-house efforts and beat their CPA on each of our campaigns in different countries.
The challenge was to compete against the client’s established campaigns with historical data and learnings.
The deal was that if we managed to beat their CPA, we could increase the spend on our campaigns.
For Google Ads, despite ranking 1st organically, the client wanted to avoid ads on branded terms.
Our strategy
They wanted us to outperform their in-house efforts and beat their CPA on each of our campaigns in different countries.
The challenge was to compete against the client’s established campaigns with historical data and learnings.
The deal was that if we managed to beat their CPA, we could increase the spend on our campaigns.
For Google Ads, despite ranking 1st organically, the client wanted to avoid ads on branded terms.
Results
They wanted us to outperform their in-house efforts and beat their CPA on each of our campaigns in different countries.
The challenge was to compete against the client’s established campaigns with historical data and learnings.
The deal was that if we managed to beat their CPA, we could increase the spend on our campaigns.
For Google Ads, despite ranking 1st organically, the client wanted to avoid ads on branded terms.
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